Igor Gavar, the founder of Oldushka, is showcasing models 45+ to remind everyone that "they are an inspiring example to show that it is possible to look beautiful and be your age."
In a world where beauty standards are nearly impossible to match, one company is putting to rest the idea that models 45+ can’t be revered for their beauty.
Igor Gavar, the founder of Oldushka, features portraits of models whose ages range from 45 to 85. The models are clad in fashionable clothing, makeup, and come with a portfolio of their collected photographs.
In an interview with Vogue, Gavar said his inspiration behind his creation stemmed from his belief that beauty is more appreciated with age. “I met some very interesting faces, and I wanted to do a separate project with them. A modeling agency became that sort of project,” he told the magazine. His agency now represents 18 models in various cities.
A full collection of Gavar’s work can be found on the Oldushka website.
Ivan, Saint Petersburg. 53-years-old.
Irina, Moscow. 70-years-old.
Sergey, Saint Petersburg. 45-years-old.
Tatyana, Saint Petersburg. 61-years-old.
Valentina / Saint Petersburg. 62-years-old.
Olga, Moscow. 71-years-old.
Ludmila, Moscow. 64-years-old.
Irina, Omsk. 80-years-old.
