In the past few years, Facebook has ramped up its efforts to combat 'fake news,' the ever buzzworthy term for information, typically false or taken out of context, that is meant to deliberately trick or mislead someone into holding a certain belief.

But the task of censoring the trolls and charlatans is neither simple nor easy, as there is a lot of grey area regarding what different groups consider to be the truth. Earlier this month, Mark Zuckerberg went on Kara Swisher's Recode Decode podcast to discuss his approach to the issue.

"The principles that we have on what we remove from the service are, if it's going to result in real harm, real physical harm, or if you're attacking individuals, then that content shouldn't be on the platform," Zuckerberg said.

But then he dropped a pretty controversial statement. He went on to explain that he wouldn't necessarily remove Holocaust denial posts from Facebook. "I find that deeply offensive. But at the end of the day, I don't believe that our platform should take that down because I think there are things that different people get wrong. I don't think that they're intentionally getting it wrong," he said.

Unsurprisingly, some people were offended by Zuckerberg's comments, so he later clarified, "Our goal with fake news is not to prevent anyone from saying something untrue---but to stop fake news and misinformation spreading across our services. If something is spreading and is rated false by fact checkers, it would lose the vast majority of its distribution in News Feed. And of course, if a post crossed line into advocating for violence or hate against a particular group, it would be removed. These issues are very challenging but I believe that often the best way to fight offensive bad speech is with good speech."

Given that stance, a lot of people are confused as to why Facebook seems to practice minimal intervention when it comes to censoring posts, groups, and figureheads of the anti-vaccine, or "anti-vaxx," movement. When you search Facebook for vaccine information, like simply querying the term "vaccines," the top results show a massive amount of anti-vaxx ideology, featuring groups with names like "United Against Vaccines," Vaccines Injury Stories," and "Vaccines Exposed." The groups often claim that the information doctors receive about vaccines in medical school is negligible and insignificant, and that we don't know enough about their potential negative effects.

Facebook's righteous anti-fake news crusade is fine and dandy, but the effects of nonvaccination are well documented and deadly. Despite the hard evidence, Facebook has refused to comment on why they continue to allow anti-vaxx hoaxes to proliferate on their website.

One thing that certainly doesn't help the issue is popular celebrity endorsers of the anti-vaxx movement, such as entrepreneurial model Kat Von D. In an Instagram post back in June, she featured a baby bump pic with a long and emotional caption about how she knows what's best for the health of her unborn child, and that she simply won't listen to any critics.

I knew the minute we announced our pregnancy that we would be bombarded with unsolicited advice. Some good and some questionable - unsolicited none the less. I also was prepared for the backlash and criticism we would get if we decided to be open about our personal approach to our pregnancy. My own Father flipped out on me when I told him we decided to ditch our doctor and go with a midwife instead. If you don’t know what it’s like have people around you think you are ridiculous, try being openly vegan. And, if you don’t know what it’s like to have the entire world openly criticize, judge, throw uninformed opinions, and curse you - try being an openly pregnant vegan on Instagram, having a natural, drug-free home birth in water with a midwife and doula, who has the intention of raising a vegan child, without vaccinations. My point being: I already know what it’s like to make life choices that are not the same as the majority. So your negative comments are not going influence my choices - actual research and educating myself will - which i am diligently doing. This is my body. This is our child. And this is our pregnancy journey. Feel free to follow me on here if you like what I’m about - whether it’s tattooing, lipstick, Animal Rights, sobriety, feminism, ridiculous gothiness, black flower gardening, cats, or my adorable husband. But if you don’t dig a certain something about what I post, i kindly ask that you press the unfollow button and move the fuck on. So before anyone of you feel inspired to tell me how to do this, I would appreciate you keeping your unsolicited criticism to yourself. More importantly, for those who have amazing positive energy to send my way, I will gladly and graciously receive it with love! X

A post shared by ???????????? ???????????? ???? (@thekatvond) on

Facebook groups are particularly dangerous when it comes to spreading misinformation because the members typically just fan each other's flames of mistrust and conspiracy, blocking out dissenters and refusing to listen to any other viewpoints.

Last year, two Australian researchers published a paper about how anti-vaccination Facebook users assemble in small, clannish networks on the site. "Because anti-vaccination groups are spread across many smaller Facebook groups, rather than clustered around one or two main hubs, that makes it difficult for Facebook to take much action against the groups. They'd just go somewhere else, and set up shop again." These groups connect people who most likely wouldn't have found such large crowds of support in the real world, which intensifies their false beliefs.

If huge, powerful companies like Facebook are unable to effectively use their resources to dissuade the anti-vaxxers, what's the key to changing their minds? What do you think? Tell us in the comments down below!

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