Believe it or not, Apple hasn't always been the tech giant that it is today. It experimented with a lot of products, many of which failed to take off. Case in point, the brand ventured into the fashion industry for a brief yet memorable run. Let's check it out!
Flashback to 1986: Steve Jobs had just left Apple, and their executives were desperately trying to figure out what the next big thing for their brand would be. For some reason, they determined that an extensive line of fashion was the perfect option! Now at this time, technology companies had not released fashion collections, and they still don’t to this day. Mental Floss first reported on this potential fashion faux-pas. Maybe this collection served as a cautionary tale for the other brands? Take a look at some of the clothing options below and let us know if this was bad enough to stop Apple’s fashion efforts once and for all:
First off, all of these models look like what you would imagine 80’s yuppies to look like. Apple didn’t just limit it’s fashion sense to clothing though, it was really aiming for what we would now know as a lifestyle brand.
Yes, that last image was technically an Apple Watch before Apple Watches were officially a thing. Also Apple definitely covered the demographic of “people who enjoy sailing and want everyone to know what brand of computer they use”. Honestly, the clothing looks retro enough to definitely make a comeback today. Like it looks like something Gen Z would wear to appear more vintage. So in the event that Apple sees this article, maybe consider relaunching this fashion line? It clearly didn’t do well enough in 1986 to warrant continuing production, but it would definitely take off in 2021!