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17 One Hit Wonder Brands That Failed At Trying Something Else

By Johnny Barrow
Shutterstock / Eugenio Marongiu

When you think of famous companies with that one huge name brand product — Harley Davidson's motorcycles, Frito Lay chips, BIC pens etc. you generally have an idea of what to expect, right? Well, some companies decided to branch out and target a different market. As you can imagine, it didn’t go over well. Take a look at these strange products released by some very popular companies.

Arizona Nachos ‘N’ Cheese

Arizona's .99 cent teas are pretty good, but can't imagine them getting in to the food business. Plus, why aren't the nachos .99 cents too? 

Chicken Soup For The Soul Dog Food

There are some pretty strange products out there, but this is one of the strangest. Who decided to start a dog food brand out of a popular book? What's next? Fifty Shades of Grey cat food?

ESPN Phone

Before smartphones were all the crazy, ESPN wanted to get a jump on people using their sports apps. They only offered one model, and it failed terribly.

Maxim Hair Color

Maxim joined forces with Just For Men to create their own brand of hair color. This is one of those cases where just because you can doesn't mean you should.

Frito-Lay Lemonade

Frito-Lay is responsible for the majority of the snack foods you eat. And what goes great with snack food than a refreshing drink? Frito-Lay introduced their own lemonade, and people were not interested at all.

Bic Underwear

Bic is know for producing lighters, pens — and underwear? Needless to say, this was a disaster. Who wants to buy their underwear from the same company that makes disposable lighters?

Ben-Gay Aspirin

Just saying the name Ben-Gay will instantly put that smell of old people in your head. We can only imagine that the tablets smell the same as the gel, which is disgusting.

Hooters Air

People only go to Hooters for one thing — and it's not their wings. So it only made sense that they try their hand at airliners, right?  Operations only lasted three years, which was longer than we would have predicted.

Harley-Davidson Cologne

When you want to smell like gasoline and motor oil, you go straight for the Harley-Davidson Cologne. Ok, that's not what the fragrance was, but that's what will pop in your head. Just stick to motorcycles, you're good at that. 

Gerber Singles

Gerber tried to reach a larger clientele — you know, other than babies — with their introduction of Gerber Singles. If you are an adult, why would you want to eat mushy food? To no one's surprise, this product did not take off.

Smith & Wesson Bicycle

Guns and bicycles go hand in hand — at least that's what Smith & Wesson thought when they introduced their own line of bikes. Now, these were specifically made for law enforcement officers, but it's just a strange thing to see.

Cheez-It Lip Balm

Whoever thought of this idea better have been fired. Cheez-Its are a great snack, but no one will want their lips to constantly taste like cheese. 

Colgate Kitchen Entrees

Colgate is best know for toothbrushes and toothpaste. So when they started their own line of kitchen entrees, people were skeptical. The food might have been good for your teeth, but consumers weren't buying in to it.

Life Savers Soda

Life Savers are a great little candy, but we don't want to melt them down and drink them. That's basically what Life Savers soda was. If you didn't have diabetes before you drink a 12-pack, you did after.

Coors Rocky Mountain Sparkling Water

Coors prides themselves on their Rocky Mountain water used in their beer. It's only natural that they tried to market the water itself to the public. But they labeled the water very similar to their beer, which confused people if it was alcoholic or not.

McDonald’s McPizza

A fast food pizza is never a good idea. When you step in to a McDonald's, you have burgers and fries on your mind — not a pepperoni and sausage pizza. Chalk this one up in the loss column.

Zippo Toiletries

Before you even smell the products, the stench of lighter fluid fills the air. When will companies realize that you need to just stick with what got you there. 

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